One of the fastest growing new media devices is the smart phone. The use of iPhones, Blackberrys, and Androids is increasing as the technologies are refined and new options are made available. Many phones now have access to millions of applications that allow users to check stocks, play games, and do just about anything else. Each user selects their own apps depending on their specific wants and needs, but some apps are much more popular than others. I would like to find out which apps are the most popular and why people like them.
In order to research this question, I would begin by searching the Apple, Blackberry, and Android websites for listings of the most popular apps in terms of number of downloads. I would also survey smart phone users about their favorite apps and why they use them. A discrepancy will undoubtedly arise involving an app that is considered popular based on number of downloads, but highly unpopular by those who have downloaded the app. This is why there is a need to survey actual users rather than simply relying on the online statistics. There are also likely to be differences among the answers provided by several users who enjoy the same app for why they use it. This is why it’s important to find out why people use the app and not just whether or not they use it.
I believe a compilation of these results would provide insight into the kinds of information and entertainment people desire today and would suggest why corresponding traditional media sources providing the same information and entertainment are losing ground. The results would allow future developers of apps to determine what users want and how they want to access it.
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